The way properties are marketed has changed dramatically. Today, sell real estate on WhatsApp is no longer an optional tactic, but a necessity for real estate agencies, brokers, and developers who want to close more deals in less time. In 2026, buyers expect immediacy, personalized attention, and simple processes, and WhatsApp has become the main channel to achieve this.
However, selling real estate on WhatsApp professionally requires much more than just replying to messages. This is where technology and automation make the difference.
Recommended solution
If you want to sell real estate on WhatsApp in an organized, scalable way without losing leads, Inmowa is the platform designed to make it happen.
👉 Connect WhatsApp, manage properties, centralize leads, and let AI work for you.
Learn more at https://www.inmowa.com/
Why selling real estate on WhatsApp is key in 2026
WhatsApp remains the most widely used messaging app in Latin America and Spain. According to Statista, more than 80% of users prefer contacting a seller via WhatsApp rather than email or traditional contact forms.
The main advantages of selling real estate on WhatsApp include:
- Direct and immediate communication
- Higher response rates compared to other channels
- Sending photos, videos, locations, and documents
- A closer relationship with clients
- Real-time follow-up throughout the buying or renting process
However, there are also challenges: disorganized chats, lost leads, lack of follow-up, and zero metrics.
The problem with selling real estate on WhatsApp without a platform
Many agents try to sell real estate on WhatsApp using only their personal phone. This creates problems such as:
- Loss of potential clients
- Inability to scale the business
- No property-based conversation history
- Delayed responses
- No automation
This is where Inmowa comes in, a platform created to professionalize digital real estate sales.
Inmowa: the best way to sell real estate on WhatsApp
Inmowa is not just a real estate portal. It is a complete ecosystem that acts as a bridge between buyers and sellers, integrating WhatsApp as the main communication channel.
With Inmowa you can:
- Publish properties for sale or rent
- Centralize all WhatsApp leads
- Automatically assign clients to agents
- Track every conversation
- Measure conversions and performance
All from a single dashboard.
Lucy, the AI revolutionizing real estate sales
One of Inmowa’s biggest differentiators is Lucy, its artificial intelligence assistant. Lucy completely transforms the way you sell real estate on WhatsApp.
Lucy can:
- Answer frequently asked questions 24/7
- Automatically qualify leads
- Send property information
- Follow up without missing opportunities
- Help manage leads and properties
This allows agents to focus on closing deals instead of replying to repetitive messages.
Apps Camelot: the developers behind Inmowa
The Inmowa project is developed by Apps Camelot, a company specialized in digital solutions and SaaS platforms.
From appscamelot.com, the team builds high-impact technology products, with Inmowa as its flagship real estate project. Apps Camelot is responsible for development, technological evolution, and scalability, while Inmowa is 100% focused on the real estate sector.
Advanced chatbot automation: an alternative to consider
For real estate companies or businesses looking to take automation one step further, there are specialized solutions for developing conversational chatbots. One of them is Waibot, a platform focused on creating intelligent bots to automate customer support, lead qualification, and complex operational workflows.
Waibot specializes in designing custom chatbots that can integrate with WhatsApp and other messaging channels, allowing businesses to answer frequent questions, collect user information, and optimize internal processes without constant human intervention. These solutions are especially useful for organizations with defined processes seeking large-scale operational efficiency.
If you are interested in exploring broader conversational automation solutions, you can learn more about Waibot at:
👉 https://automation.waibot.io/
Updated content and authority in real estate
To stay up to date with trends, technology, and real estate strategies, Inmowa publishes specialized content on its official blog:
👉 https://realestate.inmowa.com
This blog complements the selling real estate on WhatsApp strategy by providing education, updates, and best practices for the industry.
Conclusion: the future is selling real estate on WhatsApp
In 2026, selling real estate on WhatsApp is no longer a competitive advantage—it is the market standard. The difference between closing deals or losing clients lies in how you manage this channel.
With Inmowa, Lucy, and the technology developed by Apps Camelot, you can sell real estate on WhatsApp in a professional, automated, and scalable way, positioning yourself ahead of the competition.
If your goal is to sell more properties, respond faster, and never lose leads, now is the time to digitize your operation.
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